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Nora Madagascar: A Scandinavian-Malagasy Non-Profit in Sainte Marie

The organization NORA-Madagascar was founded in 2025 by Trine Bom.

In August 2024, she went on vacation to Madagascar—a trip that would change everything: It started as a solo trip, driven by curiosity and a thirst for adventure, but quickly developed into a deep personal commitment to people, communities, and children’s conditions.

From the capital Antananarivo to the lush coasts and small villages of the east coast, she experienced both Madagascar’s unique nature and culture and the complex social challenges facing the country. Meeting local families and children who lacked access to basic rights such as education, health, and security made an indelible impression on her.

She was captivated—not only by the red soil, the rainforest, and the crystal-clear sea—but by the strength, energy, and joie de vivre of the people, despite their adversity.

Nora Madagascar working with the children from the east coast of Madagascar
Children waving infront of blue door School in Madagascar

From guest to commitment: Volunteer work in Madagascar

On the small island of Île aux Nattes – where transportation is on foot or by pirogue – she experienced daily life in the island community. It was a tropical island vacation where excursions became much more than nature experiences – she got close to a completely different culture and a completely different life. During a visit to a remote village on the neighboring island of Île Sainte Marie, she was invited home by a local family, a woman with six children. She gained insight into their everyday life, helped fetch water, cooked food over a campfire, and talked to the family about their lives through an interpreter. It was a turning point.

After returning to Denmark, it was clear to her that she was not done with Madagascar. She longed to return—not just as a traveler, but to immerse herself in island life and find out how she could get more involved in the long term.

She arranged to work remotely for her Danish employer and returned to the island for almost three months. During that time, she also had the opportunity to collaborate with a small local organization that works with primary-school children aged 5-15. It became clear to her how great the need for support was, but also how much could be achieved when local forces and committed people came together.

The start of NORA–Madagascar

Visits to schools in vulnerable villages, where many families live in deep poverty, led to a concrete idea: to set up school kitchens and ensure that children receive a nutritious meal during school hours. Experience and research show that this can make a noticeable difference—not only for children’s health and learning, but for the cohesion of the entire local community.

With this idea, she took the first steps to establish a new organization, created to strengthen local communities and give children better opportunities, based on their own needs and resources. In April 2025, she moved permanently to Île Sainte Marie and founded the organization NORA – Madagascar.

Girl in school library east coast Ile Sainte Marie Madagascar
Selfie with founder of the organisation and a group of school children on the east coast of Ile Sainte marie Madagascar

Why NORA?

"NORA was my grandmother's name – a strong, loving, and wise woman who grew up in a large family in western Jutland, Denmark. She created a garden full of color and life, where as a child I was allowed to get close to nature with her, climb trees, pick flowers, and feel at home. She taught me the importance of presence, curiosity, and care – and she had a calmness and strength that left a deep impression on me. When the idea for the organization was born, the name was obvious: NORA is a tribute to a person who, with her warmth and quiet strength, made a difference to so many people – exactly what we want to do here in Madagascar."
Trine Bom the president of Nora Madagascar
Trine
Founder & Chairwoman

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